For Immediate Release April 15, 2016
Contact: Nance Larsen
Carlile Launches Drive Safe Alaska Campaign
Anchorage, Alaska – Drawing attention to a nationwide-problem of distracted driving, Carlile is launching a public awareness campaign today aimed at saving lives on Alaska roads. Drive Safe Alaska, introduced today at Service High School in Anchorage, asks drivers of all ages to make a pledge to avoid the most common dangerous driving behaviors.
“As Alaska’s largest trucking company, Carlile drivers log millions of miles each year and sometimes come across accidents and tragedies that could have been prevented,” said Carlile President Terry Howard. “Drive Safe Alaska takes Carlile’s long-standing culture of safety on the road to the communities we serve, elevating the dialogue and leading the conversation about this critical issue that often puts lives unnecessarily at stake.”
Drive Safe Alaska focuses on three deadly driving behaviors:
- Driving under the Influence kills on average 27 people a day in the U.S., according to the National Highway Transportation Safety Administration (NHTSA).
- Texting and driving kills and injures thousands of drivers and passengers each year. According to the Centers for Disease Control & Prevention, 31% of U.S. drivers ages 18 to 64 who were surveyed admitted to texting or emailing while driving. The Virginia Tech Transportation Institute found that text messaging creates a crash risk 23 times worse than driving while not distracted.
- Distracted driving includes any activity or that causes drivers to not pay attention to the road ahead such as eating, applying makeup, loud music, watching videos, etc. Distracted driving killed 3,179 motorists and injured 431,000 last year according to the NHTSA. The National Safety Council declared April 2016 as Distracted Driving Awareness Month.
The National Safety Council declared April 2016 Distracted Driving Awareness Month in part because of the alarming rise in behind-the-wheel behaviors with deadly consequences. Being prepared before driving any distance – even daily commutes, avoiding unnecessary risks and staying focused on the road ahead are the guiding factors behind Drive Safe Alaska.
Carlile will promote Drive Safe Alaska through paid advertising, social media and community outreach. Alaska drivers can take the Drive Safe Alaska pledge at DriveSafeAlaska.com or by sending a Tweet or Instagram post with a selfie using #drivesafealaska.
Founded in 1980 by John and Harry McDonald, Carlile celebrated 35h year in business in 2015 as Alaska’s premier tucking and logistics company. Carlile terminals serve Alaska from Anchorage, Fairbanks, Kenai, Kodiak, Prudhoe Bay and Seward, as well as Tacoma, Washington, Houston, Texas and Edmonton, Alberta. In 2013, Carlile became a proud member of the Saltchuk family of companies.
For more information, contact Nance Larsen at (907) 350-6360 or firstname.lastname@example.org.
# # #